Running a business is not as easy as you think. First, your goal is to provide high-quality products and services to your customers. It can be the best facial wet wipes in the market, cleaning services for apartment building owners, or even automobiles. There are many you can think of, and it would take us ages to enumerate all businesses in society. Second, there is a relationship between you and the customers. Attending to their concerns is one service you offer aside from the products you sell. Overall, this is not only a simple equation of buying and selling.
Are you a personal care products merchant with an online platform, such as a website or social media page? If yes, you have all the reasons to explore this article for tips on proper channel management techniques in Singapore.
#1: KEEP THE PRODUCT LINEUP CONSISTENT
There is no need to focus only on, for example, baby diapers and wet wipes in Singapore because your business only seeks to cater to parents raising infants and toddlers. But it is also necessary to keep your product lineup consistent because one customer might be looking for a package deal or two products from the same brand that go hand in hand. So, the solution is to include everything relevant to your business and what customers would benefit from the most.
#2: PRIORITISE THE USER EXPERIENCE
User experience is one extensive industry focusing on how humans interact with digital products and how they can make them easier to use. For example, you are selling baby diapers in Singapore, and you seek to improve customer experience. The user experience (UX) designer will research the customers, conduct surveys, create mockups and prototypes, and improve the website over time. (Tip: Invest in these digital skills because more and more people are using digital products nowadays.)
#3: FOCUS ON THE INTERFACE AND DESIGN
There is another field in the website and mobile development industry, which is called user interface (UI) design. In contrast with its sibling, UX, it focuses more on the visual elements and how they organise information on the website. For instance, the tech professional will incorporate the company’s branding or use their prescribed colour, typography, and sometimes content strategy. Customers would immediately recognise the business when they see the product page containing the facial wet wipes.
#4: UPDATE WAREHOUSE INFORMATION AND WEBSITE
You probably have storage services in Singapore to organise your inventory of personal care products. They might even do the distribution and deliveries for you when needed. Always remember to update warehouse information together with the website. Why? Customers should see real-time and accurate information when purchasing products to avoid issues, such as a product becoming out of stock suddenly or not processing the order because no one updated the website.
#5: EXAMINE THE STORAGE CONDITIONS
Personal care products such as facial wet wipes and baby diapers in Singapore have storage requirements. The former might experience drying out, chemical components breaking down, and sometimes bacteria buildup. While the latter does not have an expiration date, they also lose effectiveness over time. Check everything with your storage servicespartner to ensure quality and safety in your inventory. They will provide everything they can, don’t worry!
#6: KEEP COMMUNICATION LINES OPEN
Do you have a contact us section on your website? Or an active email address to handle customer concerns? Always keep them open for everyone, especially if they have a question about, for example, buying Tena diapers wholesale in Singapore. You need to answer them at the earliest time possible, and you can consider running a chatbot during weekends and holidays when customer service representatives might be taking a break.
#7: TAKE ADVANTAGE OF SOCIAL MEDIA PLATFORMS
Create a Facebook business profile to promote your products and services or start an Instagram page to share meaningful and appealing content for your customers. Even if you are selling facial wet wipes and baby diapers in Singapore, your customers want to learn about them. You can also incorporate non-sales content or those that do not solely focus on selling. Try it, and you will gain valuable consumers who trust your business. (Tip: Be open to experimenting, failing, and succeeding because there are a thousand ways to do social media marketing.)
#8: IMPROVE PHOTOGRAPHY AND GRAPHIC DESIGN
Are your facial wet wipespictures not enticing enough for the website customers? Or your promotional materials on the latest baby diapers in Singapore are not doing wonders? You might want to consider, aside from channel management, improving your product photography and graphic design skills. Hire someone who can provide what you need to achieve business goals. (Tip: Give adequate compensation for your creative professionals because they heavily invest in their skills, expertise, and equipment. Never short-change these people.)
#9: INVEST IN SAFE AND SUSTAINABLE PACKAGING
There will be times you think about adding something new, like sustainable packaging for your facial wet wipes and baby diapers or increasing the safety because courier services often toss and throw parcels during transit. Safe and sustainable packaging should be one of your priorities because a part of online shopping is delivering, literally, your services to customers. Another would be having advocacy that elevates your reputation as a business, for instance, using biodegradable packaging.
#10: HIRE EMPLOYEES TO MANAGE YOUR ONLINE PLATFORMS
A part of proper channel management in Singapore is hiring employees to take charge and contribute their talents to optimising your online platforms. It can be providing SEO services to rank the website, writing compelling content, modifying the visual elements to cater to customers, and even updating the inventory regularly. You have all the reasons to dedicate a tech team or hire a separate agency to do these things for you. (Tip: Weigh whether hiring an agency or establishing a team is the best move for the company.)
Kyndle offers channel management and storage services in Singapore for personal care products and other sellers who need them. Visit their website for more information, and do not hesitate to contact them if you have concerns.